You’re a successful business person, yet your philanthropy is floundering or your company’s impact partnerships strategy has achieved, well, zero impact.

You know you’re missing opportunities, failing to effectively leverage your impact assets and are caught in a downward spiral (this wasn’t what you envisaged ‘circularity’ would look like).

To date, no strategy or action plan has helped and, worse still, you’re wholly unconvinced that you’re really connecting with your target group of beneficiaries, nor moving the needle on the dial for the issues you care deeply about.

Right now, you’re seriously contemplating turning away from your conviction that philanthropy and business can be a force for good. Frustration, overwhelm and disappointment are starting to creep in. Better to stick to the world of business where you know what’s what.

This is where Be The Difference steps in…

Why Be the Difference?

We know that as philanthropists, companies and other changemakers, you’re purpose-driven to use your impact assets strategically as a force for good, maximising their positive impact (and scaling where appropriate), whilst ensuring that you apply due diligence to them every step of the way. 

Founded by Annie Moon, Be The Difference helps you identify the positive difference that you wish to see and to shape this into something which is achievable and measurable in terms of social impact. However, this is just the starting point.

We do business development for social good – taking the good bits of business, adding our hallmark #GoodSynergy (and, whenever possible, advocating for an inclusive approach) and supercharging philanthropists’ social impact and businesses’ impactful partnerships. We believe that the key to creating #GoodSynergy is to develop, build and nurture the ecosystem around your chosen signature cause(s) or approaches. 

Applying an ecosystem lens means acknowledging the starting point as accepting that no single individual or organisation working in isolation has all the answers - all the players hold different parts of the solution. Bring these people together in a facilitated and planned collaboration(s), and the #GoodSynergy will soon be unlocked, creating and elevating social impact around the issue(s) that you’re passionate about solving. The key elements of this, designed in a bespoke package, are connections, relationships, partnerships and networks.

Whenever possible we’ll align your social good with the United Nation’s Sustainable Development Goals (SDGs) - the world’s biggest ‘to-do’ list. This means that you’ll be able to see how your social good fits into the global picture of tackling the most urgent, critical issues that people and planet are facing today…and to spur you on to to make an even bigger difference tomorrow.

Our Approach for Unlocking #GoodSynergy to Elevate Social Impact